I wouldn’t usually support the idea of spending an outrageous amount of money on blue jeans…but 3×1 is just too damn cool.
Denim industry maven, Scott Morrison, of Earnest Sewn and Paper Denim & Cloth fame opened up his Soho shop this past May. His new concept, 3×1 (the name is derived from denim’s standard weaving constriction, 3×1 Right Hand Twill, and references the designers third denim venture), is focused on the bespoke process.
While 3×1 has a selection of ready-to-wear denim (prices starting around $350), the real draw is the custom, with prices starting at (cough) $1200. During the process, you meet with Scott and his design team to pick out everything from fabric (with dozens of Japanese, European and American bolts to sort through) to hardware, to stitch color. From there, you will collaborate with the head pattern maker until the fit is just right. The ladies who work in their in-house facility will construct the finished product while you watch.
Sure, if you want to pay this month’s rent you can get a pair of A.P.C’s or Gap 1969′s, but the day might come when you want to drop $1200 on a pair of jeans, and when that day comes my friend, 3×1 is the only acceptable option.
